MBA Students Participate in Immersion Program at Universiti Teknologi MARA, Malaysia

During their recent trip to Malaysia, S3 MBA students from Musaliar Institute of Management participated in an immersive program at Universiti Teknologi MARA (UITM), one of the country’s largest public universities. The students engaged in insightful discussions with local students and faculty, focusing on "Consumer Behavior and Cultural Marketing," which proved to be a valuable learning experience. Following a productive lecture, the university hosted a lunch for the visiting group, where they were awarded certificates in recognition of their participation. The program also included a cultural segment, allowing students to engage in native games, further enriching their understanding of Malaysia's vibrant heritage and fostering cross-cultural connections.